Dear Nigerian PR practitioner, this is my 8th public relations article this year, as I have been publishing a piece every month as my own campaign towards managing the reputation of public relations and forging a discourse around practicing it right, especially in an ever-evolving world driven by tech.
Telling your client you’ll get them published in the dailies and on blogs doesn’t really cut it anymore. Selling press release syndication as your only value-add to a prospective client is no longer a sustainable approach. There is a growing need for PR practitioners to embrace the reality that the demands and expectations in the business world are changing, and the business environment is becoming more complex.
Modern PR takes advantage of online assets and uses them to favourably direct the sentiments of customers’ conversations. Digital disruption has heightened the scrutiny on brands and redefined the crisis cycle. It’s easier for crises to snowball now than it was a decade ago, courtesy of social media prevalence. Thus, Social Monitoring and Listening have to take a front seat as a proactive PR measure.Influencer marketing is one of the tactics which PR picked from Marketing.
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Maltreatment of Nigerian diplomats | The Guardian Nigeria News - Nigeria and World NewsThe spate of undiplomatic treatments being reportedly visited on Nigerian diplomats lately is worrisome, and indicates a defect somewhere in the country’s international relations. How do you treat your own citizens in your country?
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Ganduje rejects legalisation of cannabis | The Guardian Nigeria News - Nigeria and World NewsGov. Abdullahi Ganduje of Kano State on Monday expressed his displeasure over attempt at legalising the use of marijuana or Cannabis Dativa (Indian hemp) in the country. Meanwhile, without legalisation, there already 2 million drug addicts....... Why not give them what they want?
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Sule dissolves cabinet in Nasarawa | The Guardian Nigeria News - Nigeria and World NewsAbdullahi Sule of Nasarawa State on Monday dissolved the State Executive Council.
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Nasarawa gov dissolves cabinet | The Guardian Nigeria News - Nigeria and World NewsGovernor Abdullahi Sule of Nasarawa State has dissolved the State Executive Council (SEC).
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