The warm-competence matrix is a double-edged sword that always gives men the edge. There are ways for women to overcome the obstacles this creates, but it takes some maneuvering.
The warmth and competence key criteria for social cognition affect men and women differently.Source: C-Span
Why? The study’s authors, Siyu Yu and Catherine Shea, wrote, “People typically don’t like dominant and ambitious female leaders.” Willis can certainly attest to that.In a conversation with me, behavioral scientist Christopher Graves, founder of The Resonance Code, listed some essential behavioral science research by the legendary Susan Fiske, a professor of psychology at Princeton University, that explains the dilemma that Willis faced.
They have uncovered that a man who is perceived to be competent can also be perceived as warm despite no evidence to that effect. But, when a woman is perceived to be competent, “warmth and competence become a zero-sum game,” says Graves. “That is, a woman perceived to be competent is unfairly also seen as incapable of being warm. So she will be labeled 'bossy,' or 'hard-edged,' or a 'b--ch.
When Willis testified on the first day of her misconduct allegations hearing, guns blazing, Graves says she was likely perceived as “cold, competent.”
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