Farm Rio will also offer coordinated womenswear styles.
, known for its colorful, whimsical clothing, is extending its brands to kids. It will offer a Mother’s Day capsule featuring a new kidswear launch on Thursday.
The capsule consists of childrenswear and coordinated womenswear styles, with an emphasis on prints and bold colors. There are 14 styles for kids, including dresses, jumpsuits, pants, T-shirts, skirts and sweaters. The kids’ sizes range from 4 to 12 years, and prices go from $60 to $180. “As we expand beyond Brazil, we received numerous requests from consumers asking us to introduce clothing for children. This year, we decided to heed these requests and create a special capsule to fulfill the desires of our customers,” said Katia Barros, founder of Farm Rio, based in Rio de Janeiro.Luxury Goods Market in Flux: Brands Must Adapt to Survive, Says Kearney Expert
Barros said in 2008, they founded Fábula in Brazil, Farm Rio’s sister brand focused on children’s fashion. “We’ve always harbored a vision of crafting clothing for children in a unique manner, and Fábula was born to realize that dream. It’s a brand that celebrates the essence of childhood, crafting whimsical worlds adorned with vibrant prints and characters that weave tales,” Barros said.Asked if they’d like to do a permanent Farm Rio kids’ line, Barros said, “Absolutely. It’s one of the brand’s aspirations for the years ahead.
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