Uber-like 'surge pricing' may be coming to a fast food restaurant near you.
Wendy’s is shelving its plans for dynamic “surge pricing” for its menu after getting flooded with negative reviews from customers.“We said these menu boards would give us more flexibility to change the display of featured items,” Wendy’s said in an. “This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants. We have no plans to do that and would not raise prices when our customers are visiting us most.
Massachusetts U.S. Senator Elizabeth Warren posted on X that Wendy’s plan was price gouging, plain and simple, and American families have had enough.is planning to try out “surge pricing” — that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same.Charging a different price for an item at different times during the day isn’t a new concept. But Wendy’s new AI-enabled menu changes would presumably happen more rapidly and flexibly.
For instance, prices might increase during rush hour or inclement weather. Customers might also get a price break when business is slow. In an email, a Wendy’s spokesperson told CBS News that the changes “will provide great value and an improved customer and crew experience.”“It would be confusing,” said Ravi Iyer. “It seems a little bit opportunistic.”Tom Munro said he didn’t think there was technically anything wrong with the move but said he believes “It is a shady practice.”
Dan Fetzer sees one clear outcome. “They’ll look at when people take lunch, and they’ll drive the prices up.”Todd pointed out that many of them share the same lunchtime. “So you’re going to charge all these guys who work hard for their money… and then you’re going to turn around, and during their break, you’re going to charge them more? For what- having a job that requires them to work certain hours?” he said. “That’s messed up.
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