Tumblr, Bluesky Numbers Surge as X Is Shut Down Again in Brazil

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Tumblr, Bluesky Numbers Surge as X Is Shut Down Again in Brazil
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Bluesky crossed 10 million users this week, adding 4 million new users since Musk's Brazil shenanigans.

Elon Musk attends the men's final on day fourteen of the 2024 US Open Tennis Championships at the USTA Billie Jean King Tennis Center on September 8, 2024 in Flushing Meadows, Queens, New York City., with far-right extremists getting more attention than ever. But X’s loss is proving to be a boon for other social media platforms, including older sites like Tumblr and newer contenders like Bluesky.

defied an order to suspend extremist accounts and failed to appoint a lawyer to oversee the defense in its caseAll of this chaos at X has helped other social media platforms you may not expect. Tumblr has seen an incredible 349% growth in users since Brazil banned X, according toFriday. But those numbers should obviously be taken within the context of the site’s rollercoaster existence. Tumblr has struggled in recent years after enjoying its heyday roughly a decade ago.

“That marks about 4 million new users since the Brazilian wave started,” Bluesky spokesperson Emily Liu told Gizmodo by email. “We don’t save users’ location data so I don’t have an exact number of how many users are Brazilian total, and the growth bump from Brazil caused many people from other countries to join/reactivate too.”

Bluesky’s total user base of 10.3 million is still tiny compared with X’s estimated 250 million users or so, but there really does seem to be a diaspora happening where former Twitter users look elsewhere as X gets worse.September 15, 2024 at 12:25 PM

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