Xiaohongshu, which translates to 'little red book,' is one of the TikTok replacements circulating in light of the looming TikTok ban.
As TikTok anxiously awaits a Supreme Court decision that could determine whether it will be banned in the United States, users are preemptively fleeing the app and migrating to another Chinese social media platform called Xiaohongshu, which literally means “little red book” in Mandarin. As of Monday, Xiaohongshu was the number one most-downloaded app in Apple’s US App Store, despite the fact that it doesn’t even have an official English name.
One of the most popular chatrooms has been listened to by nearly 30,000 users. While Xiaohongshu is not specifically named in the Protecting Americans from Foreign Adversary Controlled Applications Act that the Supreme Court is currently considering and could result in a US ban on TikTok, the law does stipulate that any “foreign adversary controlled application” may face a similar fate in the future.
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