There’s a Reason Why the Toyota RAV4 Outsells Every Other Car in America

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There’s a Reason Why the Toyota RAV4 Outsells Every Other Car in America
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It's America's favorite not-a-pickup. We drove the new 2024 TRD Off-Road to find out why.

During 2023, Toyota sold 434,943 RAV4s in the United States. That’s the most of any new vehicle that isn’t a full-size pickup truck. Depending on how loosely the term “SUV” is defined, it’s the best-selling SUV in this country, too. And it’s the best-selling Toyota with the Camry sedan coming in behind it at 290,649 units and the Tacoma mid-size pickup at 234,768. The RAV4 isn’t the quickest, best-handling, shortest-stopping, most luxurious or most fuel-efficient thing on the market.

No super-zippy tech overkill, no radar-range indecipherable graphics, just real knobs and real buttons where real knobs and real buttons make sense. Link up a smartphone and Apple CarPlay or Android Auto take over the center screen efficiently and, frankly, better than Toyota’s native suite of apps.Some observers may dismiss the RAV4 interior as dated. Pffffft. Civilization, as measured by vehicular interior design, peaked in 2019 and RAV4’s cabin is in the sweet spot.What it is, is reassuring.

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