Although it began in California as a health-food store, the brand has expanded across the US and now has travelers from around the world clamoring to visit one of its outlets.
Seoul’s Incheon Airport has taken a major stance. Throughout the terminal, large signs in Korean and English warn about an American product whose presence in your luggage can result int police action — Trader Joe’s Everything But the Bagel seasoning., banned in South Korea for fear they will show up as positives on a drug test — is only sold in the United States. But, the brand has expanded across the US and now has travelers from around the world clamoring to visit one of its outlets.
The first Trader Joe’s opened in Pasadena, part of Los Angeles county, in 1967. Yes, there really is a Joe — that would be Joe Coulombe, who was reportedly inspired by his global travels and wanted to make then-difficult-to-find ingredients more available in the US.According to a 2024 study by Morning Consult, 25% of frequent Trader Joe’s shoppers belong to a household that makes over $100,000 annually. The research firm also describes them as “prolific social media users.
For Peruvian Maria Silva, who spent her college years in North Carolina and New York, Trader Joe’s became a crucial part of her American experience. According to Averbach, all of this is intentional. The colorful, creative packaging — which is custom-made by on-staff graphic designers — makes many of their products “giftable.”A TV as big as a bed? With the holidays approaching, stores stock more supersize sets
“We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions,” Trader Joe’s said in a statement at the time. “We thought then – and still do – that this naming of products could be fun and show appreciation for other cultures.”In addition to snack foods, the brand’s tote bags have become a phenomenon too. Different regions sell state- or city-themed totes, andOne way to keep prices down is to sell in-house brands.
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