CEO Elon Musk said the finished work the team produced was too generic and that it could've been for any car
Tesla has laid off 40 employees that were part of its new marketing team. The workers, based mostly in the U.S. are part of wider layoffs at Tesla . According to CEO Elon Musk , the ads produced were simply too generic. Just four months after launching a dedicated marketing and growth team in early 2024, Tesla has reportedly abruptly laid off the entire department.
For a man who appears to relish going against the grain, traditional ad campaigns likely rubbed him the wrong way. Tesla has long balked at the practice of creating TV, radio, online, or print ads. On top of that, the automaker is in the midst of several major challenges to its position in the market. Truth to be told, Tesla is facing a rough patch. Sales figures for Q1 2024 show a worrying 13.3% drop compared to last year.
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