Tech Tuesdays: Clarks Levels Up Tech, JCPenney Leverages User-generated Content

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Tech Tuesdays: Clarks Levels Up Tech, JCPenney Leverages User-generated Content
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JCPenney partners with Bazaarvoice to levergage user-generated content.

, wholesale, franchise and online too. The company also runs more than 500 full-price and outlet stores in Europe, the U.K. and across North America. But the heritage brand — it’s been making shoes for close to 200 years — realized its worn-out tech stack needed an upgrade.

The result now allows Clarks to fully take advantage of omnichannel capabilities, “including store fulfillment; mixed cart processing; endless aisle; buy online, pick up in store, and buy online return in store. This integration has empowered Clarks to offer a unified and efficient shopping experience across all channels, reinforcing its position as a leader in innovative retail,” NewStore said.

Joining the network, extends the retailer’s reach to their target customer. “JCPenney is looking forward to reaching our customers through this extended partnership with the Bazaarvoice Visual Syndication Network. Partnerships like these allow us to reach our customers in more relevant ways and help us connect more authentically with America’s diverse working families,” said Ann Eisenberg, JCPenney’s vice president of e-commerce.

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