Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
Newsletter platform Substack is ramping up its video ambitions and trying to lure TikTok stars to its service. The company announced a new “creator studio” that will offer a group of creators free promotion and other services if they “ turn their TikTok channels into Substack shows and communities.”
The program is part of a larger effort by the newsletter company to expand beyond text newsletters. The timing also happens to come just weeks after a bill that couldin the United States became law, though Substack claims its plans are unrelated to the measure. “We’re not introducing this fellowship because of panic over a TikTok bill or ever-changing algorithms,” Substack’s Austin Tedesco writes in a blog post.
It’s not clear how Substack intends to create a better home for creators, though the experience of participants in the creator studio will presumably inform its future plans. For now, the company is recruiting ten TikTok creators for the program. Those who are accepted will receive production help and PR services, as well as access to “exclusive features” and “white glove service” from Subsatck’s partnerships team.
The company says creators in the program can still post on TikTok, Instagram and other social channels but that Substack should be the “primary home base for free and premium content.” Creators will also be expected to engage with subscribers onfor awhile, but the announcement is the clearest sign yet that it wants to expand its service to creators typically found on traditional social media platforms, rather than writers who may also dabble in video.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
TikTok suspends TikTok Lite rewards program in the EU amid regulatory scrutinyTikTok said Wednesday it would suspend a controversial program in the European Union that has prompted growing alarm among EU regulators.
Read more »
43 Cool TikTok Products For People Who Aren't On TikTokAll of the perks of this viral 'instant awake' eye brightener and dreamy hair mist, and none of the hassle of watching a zillion TikToks to find it.
Read more »
House Passes TikTok Ban Bill: What It Means for TikTok UsersThe House of Representatives passed a foreign aid package that included a TikTok ban if ByteDance doesn't sell its app.
Read more »
TikTok confirms early beta testing of its photo-sharing app called TikTok NotesJohanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends.
Read more »
TikTok Notes is basically Instagram for your TikTok accountKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
Read more »
'TikTok Notes’ Is TikTok's Latest Swipe at InstagramIt’s also the same name as one of Instagram’s features.
Read more »