Substack is the latest app seeking to cleave off some of TikTok’s user base as the app faces a possible ban in the United States.
The Substack logo on a smartphone arranged in Brooklyn. Substack Inc., the online host of writers like Kareem Abdul-Jabbar and Matt Taibbi, is inviting contributors to become investors as the newsletter publisher looks to continue its growth in a tough market for fundraising. The newsletter platform Substack is attempting to court TikTok creators with the launch of a new program for video stars that will help turn their TikTok channels into Substack shows and communities.
Substack is just the latest app seeking to cleave off some of TikTok’s user base as the app faces a possible ban in the United States if it’s Chinese owner declines to sell it. Instagram announced last week that it would begin boosting creators who post original video content on the platform over pages belonging to those whose primary purpose is to reshare content, such as journalists, meme pages and news organizations.Bosses mandated them back to the office. They took legal action instead.
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Substack is trying to lure TikTok stars to its platformKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
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You can now listen to Substack podcasts on SpotifyWill Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.
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