Rihanna Announces New Line of Haircare Products: ‘It’s Time to Play and Get Stronger By the Style’

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Rihanna Announces New Line of Haircare Products: ‘It’s Time to Play and Get Stronger By the Style’
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Rihanna announced that she's planning to launch a new line of haircare products, Fenty Hair, later this month.

Rihanna attends her immersive beauty event in honor of Fenty Beauty's newest product launch, Soft'lit Naturally Luminous Longwear Foundation, at 7th Street Studios on April 26, 2024 in Los Angeles, California.Beauty brand is getting a new face. Only this time instead of make-up the singer is aiming a bit higher with her soon-to-debut Fenty Hair line of products.

“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!” she added. “It’s time to play and get stronger by the style.

The promo says the product launch is slated for June 13, with fans encouraged to sign up now to get access and shop on June 10 before the official drop;at her eagerly anticipated, long-promised R9 studio album at the launch of her new Fenty Beauty Soft’lit Foundation. She said the follow-up to 2016’sis gonna be “amazing… It has to be — that is the only reason it’s not out yet.

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