Early Black Friday discounts were far higher this October compared to prior years, a signal that retailers could be worried about holiday demand.
Early Black Friday discounts were far higher this October compared to prior years, signaling retailers are concerned that demand could be tepid during the crucial holiday shopping season. Promotions across a range of categories, including apparel, appliances and computers, were significantly higher last month than in 2021 and 2022, data from Adobe Analytics show.
For example, the price of apparel online was 9% lower throughout October compared to the beginning of the month, but in 2021 and 2022, it was just 2% and 5% lower, respectively, the data sho
Black Friday Discounts Retailers Holiday Demand Promotions Apparel Appliances Computers
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