Henry J. Gomez is a senior national political reporter for NBC News
Republican Bernie Moreno, a Colombian immigrant who became a high-profile Cleveland car dealer, has unseated Sen. Sherrod Brown, D-Ohio, NBC News projects. Moreno, who was endorsed by former President Donald Trump earlier this year in the midst of a heated primary, will be the first person of color to represent Ohio in the U.S. Senate. His victory is a major boost for Republicans in their quest to regain control of the chamber, where Democrats held a one-seat advantage heading into Election Day.
And though Brown’s ads de-emphasized his political party while accentuating areas where he and Trump found common cause, the GOP’s ads dismissed Brown as a career politician too beholden to President Joe Biden and Vice President Kamala Harris. Moreno also tightly aligned himself with Trump, highlighting the former president’s endorsement. The messaging strategy, rooted in Trump’s Buckeye State popularity, bolstered Moreno even as Brown and the Democrats sought to exploit his shortcomings.
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