The Diamond Producers Association has rebranded itself as the Natural Diamond Council to better reflect its mission and acknowledge the split in the jewelry industry with more lab-grown, man-made gems coming onto the market.
The Natural Diamond Council rebranded from the Diamond Producers Association to delineate itself from the lab-grown business and stress its natural, sustainable roots. Image credit: Natural Diamond Council
The council also launched a new digital platform called Only Natural Diamonds and launched its Style Collective: Trend Report as part of its knowledge-enhancing mission.Natural Diamond Council’s What role will the new digital platform, Only Natural Diamonds, play? And the Style Collective: Trend Report, will that be original research?
The Style Collective is an opportunity to bring together a powerhouse team of experts and connect influential editors, stylists and retailers. Social media will play an integral role in our strategy, focusing on platforms our target audience already engages with. The pandemic has thwarted several initiatives, if not stalled them. But the council chose to announce the new name now. Does the timing matter?
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