Global sales of Prosecco are booming, and US imports of Italian sparkling wine, mostly Prosecco, skyrocketed in November 2024. This surge is likely due to importers stockpiling ahead of potential tariffs on Italian wines under the Trump administration.
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Bottles of Prosecco are lined up on a shelf of a wine shop in Rome, Thursday, Feb. 6, 2025. Bottles of Prosecco are lined up on a shelf of a wine shop in Rome, Thursday, Feb. 6, 2025. U.S. imports of Italian sparkling wine — 90% of that Prosecco — skyrocketed by 41% in November, after Trump's election, far exceeding consumer demand as importers filled the pipeline for future sales, according to the Union of Italian Wines trade association.
Italy exports nearly one-quarter of its wine to the United States, leaving the sector more heavily exposed to possible tariffs than any other Italian export, according to the trade federation. Last year, Italy’s wine exports to the U.S. totaled 1.9 billion euros .
PROSECCO WINE TARIFFS TRUMP ITALY USA IMPORTS
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