While the concepts of disruptive innovation are well established, startups and incumbents alike continue to struggle with becoming disruptors. This article explores four common challenges that trip up efforts and offers strategies for overcoming them.
It has been nearly three decades since Clay Christensen first introduced the concepts of disruptive innovation in his classic HBR article,. While he initially defined disruption as an innovation or new technology that comes in at the low end of an existing market at a lower price and with some performance tradeoffs, ChristensenAccelerate your career with Harvard ManageMentor®.
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