He sells 50 to 60 mountain bikes annually, and last year he sold about 100 ski bikes, which was his best year in that part of the business.
Devin Lenz puts a frame of a full-suspension mountain bike on a welding board at his workshop this week in Fort Lupton. Lenz builds high-performance mountain bikes and ski bikes. In a backyard workshop behind his home in rural Weld County, Devin Lenz is explaining his obsession with designing and building things, a passion dating back to his boyhood in the 1970s when he was a BMX rider. His father was a guitar maker — a luthier — who also built drag racing cars. Young Devin was captivated.
His ski bikes cost from $2,000 to $4,000, while mountain bikes fetch $5,000 to $10,000. “All high-end, boutique-level stuff,” Lenz said.— a product that is similar to a ski bike, except Sno-Gos have three skis instead of two — said he considers Lenz to be the best competitor in the marketplace.Lenz built his mountain bike prototype in 1996 and began selling them in 1997. A decade later, he began designing and building ski bikes. Diversifying might have saved his business.
“It was long and rode like a freight train,” Lenz said. “It just wasn’t very good. I figured I needed to shorten things, making it tighter and lighter, and simplify it. I built that bike, and it was just amazing. It just rode so well. It was really good in the bumps, really quick, fast and agile.” He also can take the tubes that make up his frames and bend them into nice curves on a hydraulic press he built.
“I can’t stop,” Lenz said. “There will be times I go to bed, or I’m taking a shower, and I’m thinking about designing something — how you’re going to do this or do that. I’ve got other ideas now that I waste time thinking about making. Like, I want to make my own glasses. I like designing and building stuff, figuring out how to do it. It’s just a challenge.”
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