According to Circana, a market research firm, chewing gum lost its flavor during the COVID pandemic.
Candy companies want to get Americans back into chewing gum, a once popular trend bucked by the COVID pandemic and surging inflation, but one executive’s new epiphany hopes to change the game.Alyona Fedorchenko, global vice president for gum and mints at Mars Inc., said her company has been looking into ways to get consumers to start wanting to chew gum again when she had an "aha moment," The Associated Press reported.
chewers by 2030.She said Mars is also tailoring a new gum product, like Respawn by 5 gum, to appeal to gamers. It contains green tea extract and vitamin B to boost focus without traditional caffeine.According to Circana, a market research firm, chewing gum lost its flavor during the COVID pandemic when people cut back on impulse buys.Between 2018 and 2020, the number of people buying gum dropped by 33%.Consumer demand ticked up less than 1% last year, recovering only minimal losses.
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