“Beyond Text” is located on North Santa Cruz Avenue.
Owner Tanya Sedneva, right, and designer Olga Kaleganova pose in Beyond Text, an independent bookstore that recently opened in downtown Los Gatos. With Beyond Text, Sedneva has realized her childhood dream of owning a bookstore. The Los Gatos resident’s longtime love for books fueled a childhood dream of opening her own bookstore, a dream that Sedneva eventually forgot about as she got caught up in the day-to-day routine of adult life.
Sedneva said she gave special attention to stocking novelty, illustrated versions of popular books to emphasize the physical experience of reading a book. The store’s name, Sedneva said, is a reference to that desire read a physical book instead of using an e-reader, to go beyond just words on a page and appreciate the feeling of a book, the shape of the text, pictures and cover.She also gave special attention to the design of the bookstore, hoping to cultivate an environment that welcomed customers and helped them feel at ease.
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