Next Urus might push upmarket, but it won't abandon the core audience that has helped make the current car such a massive hit
Lamborghini displayed the Urus SU PHEV in UK a couple of weeks after global debut in Shanghai. First plug-in version is most powerful Urus yet, has 789 hp twin-turbo V8 and 37-mile range. All-new Urus coming in 2029 will offer EV option but brand’s Chief Technical Officer says Urus will maintain its current market position.
Mohr also said that Lamborghini would be foolish to ignore the increasingly capable and ambitious Chinese brands, even if they currently seem more of a threat to mass market Western automakers than high-end specialists like Lamborghini. I'd never underestimate any trend, and it would be a big mistake to do that in the case of the Chinese, said Mohr.
Lamborghini Lamborghini Urus PHEV SUV
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