'There's something kind of obscene about what the industry looks like now,' said Joseph Altuzarra ahead of 15th anniversary New York Fashion Week show.
His first of many, many shirtdresses, flirty in blue gingham, came down the runway for spring 2015, an alluring style that was both editorial and pragmatic.And by spring 2016, a green tie-dye shirtdress was such a commercial success, it established a blueprint for having a dress of the season, as well as debuting shibori dye as a recurring collection motif.
“This is our biggest year in our history, and what is exciting is that the product is really resonating. I think we really understand who our customer is and it’s changed how I design. It used to be that the end-all, be-all of my creative process was the show. And now the end-all, be-all is clothes on the customer.”
“Instead there’s this one unique item that lives completely independently of the rest of the collection, which was definitely a new challenge. Retailers have already bought the collection and we were very unsure how they were going to react to this. And I think they really loved it. It’s much more like they’re buying items.
After New York and Palm Beach, L.A. is the next market he’s looking into for a store. He’s also been seeing success doing trunk shows in second cities, like Charlotte, N.C., and St. Louis. “Women are really hungry for fashion.”
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