Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. If TikTok were to disappear, those platforms - along with younger, smaller emerging rivals - would be scrambling for those valuable minutes of people's attention.
Social media applications are displayed on an iPhone, March 13, 2019, in New York. In a lawsuit filed Tuesday, April 9, 2024, two tribal nations accused social media companies — including Facebook and Instagram’s parent company Meta Platforms; Snapchat’s Snap …Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer.
“Replicating TikTok’s algorithm is a nearly impossible task, as rival Meta would attest to,” said eMarketer analyst Jasmine Enberg. “TikTok’s ability to serve up relevant and entertaining content to its users is unparalleled in the social media world.” While older adults never quite got into Snapchat, launched in 2011 with its infamous disappearing videos, it remains popular among teens and younger adults. In addition to its disappearing video feature, the company launched Snapchat Spotlight in 2020 . The feature can be accessed by pressing the sideways triangle icon at the bottom of your screen and, at least according to Snapchat, it “shines a light on the most entertaining Snaps, no matter who created them.
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TikTok Notes is basically Instagram for your TikTok accountKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
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