An excerpt from a new book explores the twisted alliances, nutty gambles, and reality TV distortions that—for better or much, much worse—brought Donald Trump roaring back into the public eye.
The forthcoming book Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass , examines how The Apprentice cemented Donald Trump ’s image, and eventually catapulted him to the White House. On his NBC reality show, Trump played the ultimate in-control boss, a persona superproducer Mark Burnett helped craft.
” Suddenly we feel far from both the Oval Office and the soundproof soundstage of the TV boardroom; a construction crew outside Trump’s New York office makes themselves known with the racket of jackhammers. For today, the former president is just like any other New Yorker, straining to be heard over the relentless hum of the city.
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