Chinese electric vehicles are different from their western rivals in a key area.
Chinese manufacturers are beginning to have a deep foothold in the electric car segment, as major players like BYD, JAC and Chery might belike raw materials, processing and battery manufacturing, a key Porsche figurehead noticed something very different that Chinese manufacturers have, that other, more established companies like Porsche do not.
"These startups, with no heritage, they can do things completely different," Mauer told Bloomberg."I consider it a positive thing actually, as a designer, because that makes the decision-makers — I.E., the management board — more open-minded." With such cars in his design portfolio, Mauer knows a thing or two about how much design can affect the perception of the company badge on its bumpers. As rivals from the domestic front compete against the likes of Porschein China, he sees how their lack of constraints can make that much of a difference in a huge market full of design-centric buyers.
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