Interest in raw milk is rising in the U.S., fueled by both 'wellness' and conservative influencers on social media — even though it can make people very sick.
On May 7, health influencer Paul Saladino, M.D.. posted a video to his X account that promoted feeding 'raw dairy' to infants. The post received over 90,000 views and sparked strong backlash before it was removed the following day. Saladino regularly advocates for 'animal-based' diets featuring raw milk, including on his TikTok channel where he has over half a million followers. Interest in raw milk is rising in the U.S.
TikTok videos promoting raw milk received millions of views in the last year, prompting some doctors and prominent content creators like Hank Greene to create videos to counter the misinformation they saw spreading about the product. On Facebook, data from the social monitoring platform CrowdTangle shows that the most popular posts on 'raw milk' over the last year referred favorably to the product.
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