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One analyst told Forbes that larger brands are wary of TikTok Shop partially due to the fear of counterfeit and fake products.Six months after its launch, TikTok Shop has sold more than $1 billion worth of products — some of questionable quality, including counterfeits.arlier this week, a woman who goes by the name “Tokyo” went live on TikTok, standing in front of an enormous anatomically-correct mouth before 100-plus viewers who were watching her in real time.
Virality is built into the app itself, but TikTok Shop has also incentivized other creators to piggyback on a successful product’s traction by hawking it themselves — in exchange for a commission on each sale. That, in turn, fuels virality. “It’s a more democratic, much more chaotic reimagination of QVC,” Dan Frommer, a retail analyst and publisher of
“Chinese companies aren’t just manufacturing our fast-selling cheap stuff anymore; they’re quickly and effectively moving up the stack to become the merchant, too.”gray market import or a fakein an email that the company “continuously enforce strict rules against counterfeit products, invest heavily in detection and reporting, and provide an IP Protection Center for brands.”
Tiktok Shop Gurunanda Puneet Nanda Viral Body Glaze Multimineral Sea Moss Juozas Kaziukėnas
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