Graphic warning labels might convince people to eat less meat

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Graphic warning labels might convince people to eat less meat
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Hannah Seo is a science contributor at Popular Science. She started as an intern in 2020 and has since regularly contributed to both Popular Science’s website and quarterly magazine.

Americans consume billions of pounds of meat each year. And yet, there’s a plethora of research showing that copious amounts of meat can be unhealthy, both for the Earth and our bodies. The question of how to steer consumers toward healthier and more sustainable plant-based foods is a tricky one. Warning labels, similar to the ones found on cigarette packs, could be one way to raise awareness about the negative impacts of meat and perhaps sway consumer choices.

There are many factors that could influence the effectiveness of a warning label on a product. For example, as basic as it sounds, pictures make a difference. “We do know for tobacco in the UK that when images became mandatory alongside the text, labels got more effective,” Hughes explains.

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