Learn about dimensions, metrics, and how user behavior is analyzed in Google Analytics 4 to generate valuable insights for businesses.
If you run a business that uses a website or mobile app as a core component of service delivery, then you most likely want to know: How people find your website or app How these people interact with your website or app How effective your marketing strategy is The content on your website that achieves business goals best Information like this can be obtained and understood thanks to Digital Analytics.
And this informs the kinds of reports and insights valuable to either business. For more detailed info on setting up your account and connecting it to Google Analytics 4, take a few minutes to watch the following video: https://www.youtube.com/watch?v=UuE37-MM1ws&embedable=true Next, let’s take a look at the basic structure of a GA4 account.
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