Ford hopes to offer new affordable EVs - a pickup truck and an SUV - starting in 2026. Auto123 has the details.
This past February, Ford held a conference call to discuss its fourth-quarter 2023 financial results. On that occasion, company CEO Jim Farley announced the automaker is working on an electric vehicle platform that would lead to more affordable models, in order to better compete with Tesla as well as Chinese automakers.
The new platform would accommodate two models, an SUV and a pickup truck, both of which are expected to be compact. Both products are scheduled for 2026, probably in the second half of that year. Jim Farley insisted that the project must be profitable after its first year on the market. For the time being, we know that the company loses money with each electric model sold, when the investments in EV R&D are factored in.
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