Ford truck sales were down in Q1 2024 due to slow launches of the new Ranger and updated F-150. That's all set to change now
Ford halted or slowed deliveries of three major truck lines early this year, but those problems are now in the rearview mirror. 144,000 Ford Rangers, F-150s, and F-150 Lightnings that were sitting on lots are now finally being sent to dealers. Ford has also cut the price of the F-150 Lightning by as much as $5,500. The second quarter of 2024 will be crucial for Ford as the Detroit automaker aims to recover from a weak Q1 in pickup sales, particularly for the F-150 and the Ranger.
The method was adopted after Ford topped America's recall charts for the third years in a row, and spent nearly $4.8 billion on recalls in 2023. https://youtu.be/Lr3LCqtQKqU Similarly, the commencement of deliveries for the 2024 Ford Ranger faced multiple delays, with the new mid-size pickup only starting to arrive in dealerships in March.
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