Fanatics has announced the launch of 'Fanatics Fest,' a three-day Comic Con-styled event that will feature some of the biggest names in sports
In what's probably long past overdue, Fanatics announced Thursday morning that it will hold "Fanatics Fest," the brand's inaugural flagship event, this summer. The event is essentially the sports version of Comic Con as legendary athletes like Tom Brady, Derek Jeter, Peyton Manning, Hulk Hogan and Kevin Durant are just some of the biggest names to be at the Javits Center in New York on Aug. 16-18.
" Aside from athletes, there will be an entire card-trading expo, memorabilia and collectibles, and interactive events like a 40-yard dash, golf simulators, video games, panels, screenings and more in what is "the entire kind of universe of sports and sports culture activated in one place over three days," says Fensterman. With superstars in town, it's hard to imagine this won't be a huge success, but the Fanatics team still has a huge goal. "The No.
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