Makeup artist Etienne Ortega just launched his namesake beauty brand with contouring lipliners, buildable lip color sticks, a clear lip gloss, and a lip oil.
, and Salma Hayek — says that one of the main impetuses behind the collection was the curiosity of his social-media fans, in particular the question he gets asked most: “What’s that lip combo?”
“If they’re asking me for the lip combo,” Ortega tells NYLON, “they must be drawn to my signature style of doing lips.” Known as the Etienne Lip, Ortega’s method uses a contoured blend ofand lip color in a heart shape around the Cupid’s bow. But while Ortega’s collection does include athe new Soft-Contour Lip Liners and Color Sticks and found that they may be the answer to all the difficulties of lip lining.
The collection also has personal meaning for Ortega, who says he made a point to use ingredients sourced in Mexico, like blue agave, as an homage to his heritage. And as for the names of the colors, some take direct inspiration from his clients — or his “muses,” as he calls them. “I remember I showed Lana one of the shades — I named itafter one of her songs, of course,” he says.
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