At Elegant Fashion in the Fashion District, the phone is always recording.
The store streams live on TikTok everyday from open to close, with signs everywhere saying 'Smile you're on camera.''We wanted people to feel more comfortable about what they're getting themselves into,' owner Joanna Torres said. 'By them seeing themselves live everyday they get to see how we interact with customers and what styles we have.
Some have posted videos criticizing their customer service. Torres and her friend Crystal Orta admit they don't filter their interactions. 'We're both Capricorns. We're both earth signs,' Orta said. 'We keep it very real and very honest.'However, the dress shop strives to be inclusive by selling dresses up to size 26.
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