The companies are teaming up to offer a new streaming bundle, bringing Max, Disney+ and Hulu together for the first time in a bid that resembles a cable subscription model.
— Seeking further scale in the streaming business, Disney and Warner Bros. Discovery announced on Wednesday plans for a cross-studio bundle that would combine Disney+ and Disney’s Hulu with Warner Bros.’ Max, which includes an array of programming from that studio and its premium service, HBO.
The bundle will be available on both an ad-free and ad-supported basis. In announcing the deal, the two companies asserted that the arrangement would provide consumers with “the greatest collection of entertainment for the best value in streaming.” Further details, including pricing, would be forthcoming, the companies said.
The easiest way to boost revenue is to raise prices, but that also risks causing more people to cancel their subscriptions. Disney recently added Hulu, which offers more adult-oriented lineup of programming, as a companion to Disney+, noting that Warner Bros. would introduce even more choices from their respective libraries.
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