Costco takes on rival Trader Joe's by offering popular frozen dish for sale

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Costco takes on rival Trader Joe's by offering popular frozen dish for sale
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Costco is expanding its frozen dish section with kimbap, the product's manufacturer has confirmed. A similar item has been very popular at Trader Joe's.

Costco has begun selling a Korean frozen dish so popular that it often flies off the shelves of another major grocer. Kimbap, similar to sushi, consists of rice and various ingredients wrapped in seaweed. The item has been a popular feature at Trader Joe's, often selling out. Costco, filling the void, now has Hanwoomul's fried tofu and vegetable kimbap pre-sliced rolls listed as a "new" item on its website.

While most Costco reports of the product come from the West Coast, customers from other stores across the U.S. are saying they have found it, too. "You get 6 kimbap for $18, making it slightly cheaper than TJ's," one Reddit user wrote under the Costco thread. "Solid 8/10. We will definitely be getting it again once it's back in stock.

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