Chainsaw Man marks one of Studio MAPPA's most popular titles to date.
Chainsaw Man reigns as one of the most famous series in anime these days, and all eyes are on its future. If you did not realize, the hit series by Studio MAPPA brought its first season to life last year, and it will tackle theaters before long. With a feature film in the works, Chainsaw Man has become a juggernaut for its studio, and a recent interview with a former Chainsaw Man executive says its financial success will have a lasting impact on the industry.
"It is quite hard to pursue new businesses and grow as a company in such a situation," Kimura explained."MAPPA implemented several approaches to change this environment and drafted growth strategies. One approach was to obtain rights to an anime through investments, and another was to produce a popular anime. A third approach was to pursue projects related to popular anime .
"With Chainsaw Man, we were determined to try our hand at all three approaches with a 100% investment. We would create, deliver and sell products on our own. Several issues remained, but it was a financial success, and I hope we can apply this success to the next update," he shared.
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