The app has the edge where X once dominated: news and live events.
In the war for disaffected users of the platform once known as Twitter , Bluesky has had a great week. The decentralized social network has added at leastin about the past seven days. That growth is the latest point on a trend line: When Elon Musk either degrades X’s usability or makes news for one right-wing political maneuver or another, people look for an exit hatch from his platform. In October, Blueskywhen Musk said in September 2023 that his site would put up a paywall.
Threads, like Musk’s X, is hostile to both news organizations and news as a concept. Instagram boss Adam Mosseri made clear from the moment of Threads’ launch in the fall of 2023 that the platformto get the Threads app to remain in a setting where a user only sees posts from accounts they choose to follow. External links do not travel well in the site’s algorithmic feeds. To the extent Threads is a home for “news,” it is because it is a nexus for theout there.
For more than a year, Bluesky has been the boat for left-leaning Twitter refugees who were so fed up with Musk that they beat the masses in deciding not to stick around on his platform. That could have some echo-chamber effects, not that such an outcome was any worse than being surrounded by the most obnoxious people on the internet over on X. X has remained where most of the action happens, because it is where politicians, companies, the biggest media outlets, and their reporters still live.
Eventually, more power users should migrate, in part because Bluesky does not throttle access to their work in the way that X, Meta, and Google have so frequently done. There are no bought-and-paid-for blue check marks that flood the zone. Bluesky doesn’t go out of its way to deprioritize posts with links. It encourages members of the news and sports media to spend time there and bring along their audiences.
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