The biggest retail event of the year has grown into an entire month of sales that ebb and flow. Here’s how to make the most of it.
Stores are offering more deals than ever online, meaning you don't need to leave the couch to participate. But it can all get confusing. How can you tell if a deal is worth your time and money? When do sales start and end? Do you need that gadget? We're here to help. Updated November 2023: We've added advice for this Black Friday. Special offer for Gear readers: Get
.com, full Gear coverage, and subscriber-only newsletters. Subscriptions help fund the work we do every day. If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. When Is Black Friday? This year, Black Friday officially falls on November 24, and it's followed by Cyber Monday on November 27. Most of the official sales start late on Thanksgiving, though some of the best deals start on Friday, usually at midnight.
because the majority of Black Friday deals are available on the web. The best deals don't stick around for too long, so it's a good idea to pay attention to your favorite store's sale pages . Make a list of what you want to buy ahead of time—this can help you keep a clear head when it's time to start shopping. You shouldn't buy things just to buy them. Everyone's on a tighter budget these days; sales will happen again.
, we only cover online deals, and we rarely cover doorbusters because they're often difficult to nab. But when we do cover them, it's because we think they're worth the extra work. Retailers usually make Black Friday shopping ads available in early November. These circulars are useful when planning, especially for doorbusters. How Do I Make Sure a Deal I Want Won’t Sell Out? Every Black Friday fanatic has experienced a deal going out of stock.
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