Bill Battle III, who was athletic director at his alma mater, Alabama, where he played for Paul “Bear” Bryant’s first national championship team, then later coached the Tennessee Volunteers, …
TUSCALOOSA, Ala. — Bill Battle III, who was athletic director at his alma mater, Alabama, where he played for Paul “Bear” Bryant’s first national championship team, then later coached the Tennessee Volunteers and founded the Collegiate Licensing Company, has died. He was 82.“It’s difficult to put into words just how much Coach Battle means to The University of Alabama and college athletics, as a whole,” athletic director Greg Byrne said. “He excelled in so many areas and was a true visionary.
He moved to Tennessee in 1966 and was an assistant coach for four years. When Doug Dickey left for the same job at Florida in 1970, the 28-year-old Battle became the youngest head coach at the time. Battle went 59-22-2 with the Volunteers, winning four of five bowl games. In 1981, Battle founded the Collegiate Licensing Company and was president and CEO until 2002. The company was bought by IMG in 2007.Battle took over as athletic director at Alabama in 2013, spending four years on the job. The Crimson Tide won three national championships during his tenure, and he later served as special assistant to the university president.
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