Apple suffers 10% drop in quarterly iPhone sales to start the year, biggest drop since pandemic

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Apple suffers 10% drop in quarterly iPhone sales to start the year, biggest drop since pandemic
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Apple has posted its steepest quarterly decline in iPhone sales since the pandemic’s outset.

Apple on Thursday disclosed its steepest quarterly decline in iPhone sales since the pandemic’s outset, deepening a slump that’s increasing the pressure on the trendsetting company to spruce up its products with more artificial intelligence. The 10% drop in year-over-year iPhone sales for the January-March period is latest sign of weakness in a product that generates most of Apple’s revenue.

The stock price has fallen 10% so far this year, erasing about $300 billion in stockholder wealth. Although investors have been dismayed by the weakening iPhone sales, they are also concerned Apple may be losing its edge as other tech giants such as Microsoft and Google sprint out to the early lead in artificial intelligence technology that is expected to reshape the industry and technology.

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