Prada Frames' 2024 edition, to be held April 14 to 16 in Milan, will discuss homes' social, political, economic role as explained by Formafantasma.
— is to be held April 14 to 16 at the Museo Bagatti Valsecchi on Milan’s tony Via Gesù in tandem withOprah Winfrey Celebrates 'The Color Purple' in Beaded Prada Gown at the NAACP Image Awards 2024
“The home becomes a magnifying glass on much more complex subjects,” Farresin said, echoing a company statement describing homes as an “evolving, dynamic space where the socioeconomic norms that underpin communities have historically taken shape.”The Prada Frames project kicked off in 2022, based on the luxury brand’s and Miuccia Prada’s desire to offer meaningful content during Milan Design Week.
Panels are organized across the rooms of the stately palazzo — a 19th-century estate with Renaissance-inspired decor and a home until 1974 when it was transformed into a museum. The different conversations happening in the living room, bedroom, dining room, bathroom and library are to be held concurrently at reduced capacity, with less digital and video support compared to previous editions, enhancing the more intimate feel of this year’s topic, the Formafantasma founders explained.
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