If Adobe has its way, its Firefly AI may essentially replace artists and make Adobe's platform a more attractive choice for enterprises.
There has been a decades-long relationship between photographers and Adobe. However, the company’s recent public discourse and marketing have made some photographers feel uneasy and, in some cases, furious.with the things Adobe executives have been saying
“Really, Adobe? You’re telling folks to ‘skip the photoshoot?’ This isn’t about not using AI to enhance images, because that is here to stay and has already been a part of your image editing workflow for a while now, they’re just calling it AI now,”. “No! This is about word choice.
Adobe, a company that got off the ground thanks to software designed to help artists, has many passionate and talented people working there today who desperately want to make people’s lives better, whether they are photographers, musicians, videographers, or illustrators. There are many great people there making excellent software that, despite numerous controversies, remains unmatched in the space.
“Every massive technology shift offers opportunities to deliver new innovations for our customers, and we are focused on harnessing the power of generative AI to amplify human creativity and expression, not replace it,” Adobe says.
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