The centenarian kosher food brand gets a bold and bright makeover just before the Passover holiday in an effort to appeal to a younger and potentially non-Jewish audience.
An iconic food brand at the center of many Jewish families’ Passover celebrations just got a new makeover. Manischewitz, the 136-year-old leading kosher company, has unveiled a new logo, packaging, and some new products. Reportedly aiming to appeal to a young audience while maintaining its commitment to a family and friends mentality, the rebrand features modern typography while using bright oranges, yellows and reds to pop out on store shelves.
"We are very excited about our debut into the frozen category, and this year, people can find kosher for Passover and gluten-free frozen matzah balls and frozen knishes," Seidman told the Journal. TikTok creator and consumer brand analyst Nate Rosen took to the platform to voice his first impressions. "Who wouldn't stop and look at this in a grocery store? This is so eye-catching," Rosen said in his review video.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Triple doble de LeBron lleva a Lakers a victoria sobre Grizzlies, 136-124LeBron James logró un triple doble con 23 puntos, 14 rebotes y 12 asistencias, y los Lakers de Los Ángeles amasaron una gran ventaja en el tercer periodo para derrotar el miércoles 136-124 a los Grizzlies de Memphis.
Read more »
LeBron James leads Lakers with triple-double in 136-124 victory over Grizzlies without Anthony DavisLeBron James had a triple-double with 23 points, 14 rebounds and 12 assists, Rui Hachimura scored 32 points and the Los Angeles Lakers built a big lead in the…
Read more »
LeBron James has triple-double to help Lakers beat Grizzlies, 136-124LeBron James had a triple-double with 23 points, 14 rebounds and 12 assists, Rui Hachimura scored 32 points and the Los Angeles Lakers built a big lead in the third quarter and beat the Memphis Grizzlies 136-124 on Wednesday night.
Read more »
41 Kosher for Passover Desserts to Cap Off Your SederFlourless chocolate cake and stuffed coconut meringues make the perfect ending for your Passover feast—or great sweet snacks for the seven days that follow.
Read more »
47 Best Passover Foods for Your Seder and BeyondOur favorite Passover recipes (like matzo ball soup, braised brisket, and more) for your seder dinner or any of the holiday’s eight days and nights.
Read more »