Diego Pineda has been a devout storyteller his whole life. He has self-published a fantasy novel and a book of short stories, and is actively working on publishing his second novel.
The movie tagline is an art form in itself, a science, a complex part of movie marketing that doesn't get nearly as much recognition nowadays as it deserves. A good movie tagline can generate enough interest in a movie to drive people to theaters to see it. Moreover, a great one can be so memorable that it sticks in viewers' minds for long after they've actually watched the film; some can even gain a life of their own away from the movie they were created for.
The film's tagline, "The future is history," is a witty subversion of expectations that makes it abundantly clear that this is a sci-fi film that doesn't play by the rules of reality. 12 Monkeys has a field day toying with its own rules of time travel, and its tagline is a pretty clear indication of this playfulness. It also summarizes the film's themes of inevitability and time's cyclical nature while remaining vague enough so as not to give too much away.
With one of the most intensely philosophical and profound scripts that the action genre has ever seen, The Matrix is a revolutionary movie that has aged like fine wine. "Reality is a thing of the past" is a remarkable tagline, setting viewers up for a visually surreal and rule-bending experience while questioning the story's reality-distorting premise. Alluring, clever, and somewhat confusing, this tagline is perfect for a genre-defying, boundary-pushing film like The Matrix.
There's nothing quite like when a movie's marketing can be labeled "humble." Making reference to the fact that audiences would much rather see Star Wars: Episode I — The Phantom Menace , The Spy Who Shagged Me's tagline comes across as hilariously meta and self-aware, much like the movie it's promoting. After such a witty line, it's hard not to want to indulge its wish and enjoy Myers' absurd love letter to the Bond franchise.
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