A decision that is linked, according to Robert Kyncl, to the departure of Susanne Daniels, the global head of original content of YouTube, set for March 1, but also by “new opportunities” and their desire to “make a greater impact.
YouTube will not directly remove all programmes launched outside of Black Voices and YouTube Kids. Content that is already under contract will continue to run until the end of its term before likely being deprogrammed: “We will honour our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days,” outlined Robert Kyncl.
Launched in 2016, YouTube Originals debuted exclusive series and movies on the platform. With 250 million views in 2017, the platform began offering free content with celebrities. Most recently, Will Smith was creating buzz on YouTube with hisshow about his new physical fitness journey. In 2018, many YouTube projects like
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