LOS ANGELES, Jan 20 ― With its gun-totin' heroes, elegiac shots of rodeo horses and disparaging jokes about Californians,might appear to be a television show aimed squarely at America's conservative heartland.
But by the fourth season's premiere in November, a whopping 11 million people across the country tuned into cable TV channel Paramount Network ― numbers higher than“Just because it's in Montana and there are ranchers, people say it's a red-state show,” Keith Cox, the network's president of development and production, told AFP, referring to states that typically vote Republican.
It also benefits from a sense of authenticity in representing the everyday world of ranchers, rodeos and cowboys, even if the violence and scandal are exaggerated to keep the plot moving.“This is his world and he knows it best,” said Cox. “Hollywood can't come in and fake it.”has been embraced by some on the right as a celebration of “red state” values, and a rejection of supposedly “woke,” politically correct Hollywood dramas.
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