Annual sales last year at Volkswagen-owned Lamborghini sped past their 2019 record to 7,430 vehicles. — AFP picPARIS, May 30 — The global rebound from the coronavirus pandemic is revving luxury carmakers’ sales to never-before-seen heights, as order books at the likes of Lamborghini, Ferrari and Rolls-Royce burst with demand from the world’s wealthy.
For the wealthy, “most of the problem was that they couldn’t get out of their houses,” Munoz says. “They postponed their purchases.” Ferrari hopes to top the 10,000-unit mark next year, when it becomes the final luxury producer to offer an SUV with the “Purosangue”.“The luxury market still has very specific rules and customers,” Deloitte car industry analyst Guillaume Crunelle says.
Nevertheless, the BMW subsidiary’s boss also sees the aftereffects of the pandemic in people’s buying patterns. Muller-Otvos says that the new car is “much more refined” than its last custom build, the Sweptail, which cost in the region of US$13 million.Rolls-Royce’s one-offs notwithstanding, most even among the priciest manufacturers swept along in trends like the unstoppable march of the SUV — and an environment-conscious turn to electrification, Deloitte’s Crunelle points out.
Rolls-Royce saw its best-ever quarter in early 2021, powered by its New Ghost coupe and 2.6-tonne, 350,000-euro Cullinan SUV — the most expensive on the market.
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