—were commissioned to create the NFTs inspired by the Volkswagen Arteon’s “design and performance—from the sound, to shape, and the little details that matter”.
Choo’s NFTs are described as “fictional imagery”. The art has a futuristic, space-y theme with rocketship shapes, as he says that his work “imagines worlds in which we can inhabit”. “The marriage between art and technology have always intrigued me. As an artist, I appreciate Volkswagen’s approach towards innovation, and it was thrilling to be able to interpret and transform the Arteon beyond just a vehicle, and give it life within my art,” explains Jason.
Syed’s, on the other hand, revolves around the theme of “energy” and “motion”. It’s meant to mirror the “waves of the ocean surface”, and it reminds me of the shaggy carpets you can run your fingers through. All of the NFTs, unlike the screenshots I made of them above, are moving GIFs or video files which can also include the sound of a car’s engine or the sound of a car being ignited like a rocket.
“This project has opened my eyes to looking at a car from a different perspective. Being able to explore every inch of the Arteon and to then express my emotions through my art, whilst remaining true to not just my artistic style—but the Arteon’s DNA, was a rewarding experience,” says Syed., which means that it’s a “one-of-a-kind item” that you can purchase with cryptocurrency like Ethereum. But instead of an item that you can hold, they’re basically pixels in your computer screen.
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